HEMKÖP - Från en matälskare till en annan

In a brand new concept for Hemköp our front figure Yasmin, a genuine foodie, invites special guests to her kitchen to get inspiration and tips on great food making. So far she has welcomed famous chefs and food lovers, all with a common passion for home cooking and solid goods.  

For every campaign there’s a new theme and a new guest, inspiring Yasmine and other food lovers in Sweden to cook with passion and perhaps try something new. The 360- campaign is aired on TV as well as distributed digitally in social media and Hemköp’s own channels (magazines, brochures and newsletters). 

Themes & Directors:

Ecological with Niklas Ekstedt: Directed by Bill Schumacher & Eddie Ågren

Casserols with Markiz Tainton: Directed by Bill Schumacher & Eddie Ågren

Christmas with Monica & Lisa Eisenman: Directed by Fredrik Falck

Feel Good with Martina Haag: Directed by Fredrik Falck

Grill Season with Lisa Lemke: Directed by Gustaf Åkerblom