FLX is a leading Scandinavian production company in scripted series, feature film, non-scripted TV and commercials. Headed by partners Felix Herngren and Pontus Edgren, and majority-owned by SF Studios, FLX is one of Scandinavia’s largest and fastest growing prodcos.
Previous scripted productions include: Quicksand (Netflix), Blinded (C More), Bonus Family (SVT), Solsidan (TV4), Boy Machine (C More), The Simple Heist (TV4), Second Ride 1-2 (SVT), Grotesco season 3 (SVT), Bert (TV4), Happy at Sea (TV4), Trigger Men (C More) LasseMajas detektivbyrå (C More), The Unlikely Murder (Netflix), Love & Anarchy 2 (Netflix), The Dark Heart (Discovery), Anxious People (Netflix), Vi i villa (Discovery), Likea (C More), Meningen med Livet (Viaplay), Leva Life (Viaplay), Toppen (Amazon), Vuxna Människor (TV4), The Breakthrough (Netflix) & Jana – Marked for life (Viaplay).
Previous feature films include: The 100-Year-Old Man Who Climbed Out the Window and Disappeared (Disney Nordics), The 101-Year-Old Man Who Skipped Out on the Bill and Disappeared (Disney Nordics / Netflix), Solsidan The Movie (SF Studios), Bert’s Diary (SF Studios), The Jonsson Gang (SF Studios / CMore), Day by Day (CMore), Comedy Queen (SF Studios) and Länge Leve Bonusfamiljen (SF Studios) .
Non-scripted series include productions for all major Swedish broadcasters such as Komiker utan Gränser (SVT) Samhällskollaps (SVT), Barncancergalan (Kanal 5), Landet Lyckopiller (SVT), Luuk & hallberg (SVT), Herngrens husbil (TV7) and Toppmötet (SVT, hosted by former Prime Minister Fredrik Reinfeld and former UN Deputy Secretary General Jan Eliasson).
FLX is also a major producer of commercials and branded content and works with leading brands such as DN, IKEA, Generation Pep, FELIX, Pensionsmyndigheten, VISA, Tetra Pak and Ikano.
Felix Herngren (b. 1967)
Founder, creative director, and co-owner of FLX
Felix Herngren is a Swedish filmmaker and founder of FLX, one of Scandinavia’s fastest growing production companies. He is behind some of Sweden’s most well known series such as Solsidan (currently in season 8) and Bonusfamiljen (currently in season 4 and a feature film), and features such as The 100-Year Old Man Who Climbed Out the Window and Disappeared, Solsidan The Movie and Day by Day.
Felix breakthrough came with series SMASH in the 1990s, and later in the 90ties with characters Papi Raul, Dan Bäckman and Tim Hibbins that became Swedish cult icons. In 1999, together with Fredrik Lindström, he made his feature debut with comedy Adult Behavior, in which he also acted. His second feature, comedy Every Other Week, was released in 2006, a film he wrote, directed and acted in together with Hannes Holm, Hans Ingemansson and brother Måns Herngren.
In 2010, endlessly popular TV-series Solsidan premiered in Sweden. The series had the broadcasters highest viewing of the decade and won multiple awards. Season 8 is set to premiere in 2023. In 2013, the feature adaptation of bestselling novel The 100-Year-Old Man Who Climbed Out of the Window and Disappeared, which Felix wrote and directed, premiered Christmas Day in Scandinavia, and is one of the all-time highest grossing films in Sweden.
In 2015, Pontus Edgren and SF Studios joined FLX, and became the first Swedish production company to produce a Swedish Netflix Original. Since then Felix has directed and conceptualized series such as Trigger Men, The Simple Heist, Happy at Sea and Second Ride, and features such as sequel The 101-Year Old Man Who Skipped the Bill and Disappeared and Day by Day.
Currently, Felix is in post-production on the series Jana – Märkta för livet for Viaplay.
Felix was selected worlds 5th best commercial director by the Gunn Report.
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Pontus Edgren (b. 1969)
Managing director and co-owner FLX
Prior to joining FLX in 2012, Pontus served as Managing Director of the production company Jarowskij, part of the Zodiak Media Group. During this time the company was established as a leading Scandinavian comedy producer with hits like Solsidan (co-produced with FLX), Kontoret (The Office) and Parlamentet. Pontus was also one of the creators of, as well as a scriptwriter for, Solsidan.
Prior to Jarowskij, Pontus worked as a management consultant at McKinsey & Co. Pontus holds an MBA from INSEAD and a BBA from Lund University and The Wharton School.