PEAB Bostad is one of the leading construction companies in Sweden. In order to attract young adults to their building projects PEAB Bostad created Bostadsrättskolan – a series about buying your first apartment. In four episodes comedian Johanna Nordström guides us through the co-operative flat jungle and asks all the necessary questions. To her help she has four specialists; a financial expert, a housing cooperative expert, a therapist and PEAB bostad.
Alongside Bostadsrättskolan we also created three commercials leading in to the films – all with a funny twist.
The campaign is aired on peabbostad.se as well as social media and Youtube.
Directed by: Crazy Pictures